Luxury is not random.
It is engineered.
Our thesis on the future of luxury retail—and the intelligence required to lead it.
Chapter 01. The Intuition Trap.
For decades, luxury has run on "gut feel" and "merchant intuition." While essential to the craft, in a globally fragmented, high-speed market, "intuition without data is just a guess." This is not a criticism of artistry—it is a recognition of scale. The quiet chaos of siloed data and missed opportunities has become the silent enemy of margin. Client insights live in CRM systems. Inventory truth sits in disparate ERPs. Stylist notes exist on pads and Post-its. Trend intelligence arrives fragmented. In this disconnected landscape, even the most skilled merchant is navigating with partial information.
This is the "Intuition Trap." The assumption that "knowing your client" or "understanding your market" is enough when the complexity—and speed—of global luxury retail has fundamentally changed. The tools have not kept pace with the task.
Chapter 02. The Synthesis.
Data does not replace artistry; it empowers it. The next era of luxury belongs to those who fuse the two.
We believe that by unifying craft (the product) with context (the client), you create precision.
Precision is the new luxury.
Vault is the bridge. We connect the merchant's intuition with real-time intelligence. We connect the stylist's craft with predictive insights. We connect the brand's integrity with margin protection. We turn "what if" into "what works."
Chapter 02. The Synthesis.
Data does not replace artistry; it empowers it. The next era of luxury belongs to those who fuse the two.
We believe that by unifying craft (the product) with context (the client), you create precision.
Precision is the new luxury.
Vault is the bridge. We connect the merchant's intuition with real-time intelligence. We connect the stylist's craft with predictive insights. We connect the brand's integrity with margin protection. We turn "what if" into "what works."
The Strategists.
Sarah Chen
Founder & Chief Strategist
A former merchandiser at Chanel and data scientist from Google, Sarah founded Vault on the belief that precision is the new luxury.
Marcus Laurent
Co-Founder & Head of Intelligence
Former VP of Analytics at Net-a-Porter, Marcus brings 15 years of retail intelligence experience to architect Vault's predictive engine.
Sarah Chen
Founder & Chief Strategist
A former merchandiser at Chanel and data scientist from Google, Sarah founded Vault on the belief that precision is the new luxury.
Marcus Laurent
Co-Founder & Head of Intelligence
Former VP of Analytics at Net-a-Porter, Marcus brings 15 years of retail intelligence experience to architect Vault's predictive engine.
See the Intelligence in Action.
Request a private briefing with our strategy team to see how Vault's infrastructure can be calibrated for your brand.
Request a Private Briefing